Increase App Stickiness and Reduce App Abandonment for your Branded Mobile App

There are a range of effective user retention strategies to increase app stickiness and reduce app abandonment for your branded mobile app.

Creating an engaging and enduring mobile experience is critical for brands to develop mobile apps which engage and retain app users.

Consider these ways to increase user retention for your branded mobile app:

1. Exclusive Content - Provide regular exclusive content to build brand affinity while engaging with app users and bringing your target audience back to your app.
   
   
2. Leverage Notifications - Alert users to new and interesting information using email or push notifications that can only be viewed in the app to re-engage their interest and activity.
   
   
3. Create Convenience - Make your app the destination for users who want a convenient user experience that allows them to shop or discover the information you provide while building value for your brand.
   
   
4. Persona Focused Design - Guide your app development and user journey by developing a comprehensive user persona to inform decision making to create the optimal user experience every time they use your app.
   
   
5. Create Community Interaction - Using community interaction to crowd-source content can increase app stickiness and reduce user app abandonment while keeping your audience constantly engaged with your brand.
   
   
6. Solving Pain Points - Deliver easy-to-use solutions to your users most frequent or challenging problems can improve user retention rates and increase your app user base.
   
   
7. Optimised Mobile Experiences - Native mobile apps are the best way to ensure that you can deliver the optimal experience for your users on the mobile platform or device of their choice in the most familiar way.
   
   
8. Intuitive, Efficient Navigation - Develop intuitive and efficient navigation within your app by utilising your user persona to determine the optimal customer journey to make your app simple and easy-to-use.
   
   
9. Development & Testing - Market research from Upland Localytics shows that 25% of users abandon mobile apps after their first use.  Prevent technical issues in your app by implementing a thorough mobile app testing plan prior to launch.
   
   
10. Integrate Gamification - Gamify your brand app and encourage users to return to your app often by offering the opportunity to earn points, unlock benefits or access promotions by completing regular tasks each time they open your app.

To best position your branded mobile apps for success it is important to consider implementing effective user retention strategies to reduce app abandonment and increase app stickiness by encouraging users to return to your app frequently to engage with your brand.

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