Friday 21 September 2012

The Stunning Growth of Android Mobile Devices

So Apple’s early leader advantage in the smart mobile phone and tablet markets with the iPhone and iPad products are lagging behind the growth of Android.

Thanks to the development of Google they have caught up and to a certain extent overrun the competition on the market. Google have taken the operating system from a basic concept to a streamlined, powerhouse in just a few short years of mobile development.

Let’s look at the numbers of Android devices sold each and now every day to look at how mobile technology is changing how the world communicates. More than 1.3 million Android devices are being activated each day and this amazing growth shows no sign of slowing down.

Product Management Director for Android announced yesterday 500 million devices are now active since the beginning of the operating system in September 2008.

So why should you take notice of this platform? It’s because of its open nature that companies across the globe have been able to harness the technology of internet capable devices that almost anyone can afford to buy in the Western World. Google’s open approach to its software development has allowed it to overtake iOS due to the difference in how Apple and Google are doing business against each other.

With the release of the new Smartphone from Apple today (the new iPhone5) we see once again it’s for Apple products only. They develop each Apple product alongside the operating system with some developers believing native development is the only option. However Android is made to work as best as possible with any many numbers of hardware variations that is now on the market.

Do not be fooled by sharp talking developers that iOS native is the only way to develop an app for example. Android which seen by some developers as frustrating to themselves and consumers are misguided statements. Having seen Google innovate at a rapid pace and improve its market dominance daily, one can hardly argue.

So the biggest losers in this exploding market are Microsoft and RIM who can hardly compete and are hoping their latest generation of operating systems will try to recover some of their former market share.
Microsoft with the Windows Phone 8 has many critics praising the new OS platform. Let’s see what they do in the coming months.

Google sets its standards high and its market growth targets even higher. So what are we seeing today on the back of Apple’s iPhone 5 release? The fact is Android is growing at a faster rate than they anticipated and now the platform is making its way into Cars, TV’s and Laptops. How many Android devices will have been activated this time next year? Maybe 1 billion but what we do know is that if you want an experience that the masses are enjoying every day you don’t just need to reach for an Apple a day to get into the app market or turn on a smartphone or tablet.

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