Mobile technology news for 5th September 2012:
It is possible that the troubled handset maker may get a boost from the recent verdict in the Apple Vs. Samsung legal tussles which have the potential to add value to Nokia's huge library of mobile patents. With over 10,000 mobile-related patents registered over the decades in which it led the mobile industry, these could form the foundation for a resurgence (or buy-out) of Nokia.
The New York Times is reporting that Facebook's chief financial officer, David Ebersman was behind the critical decision making that has seen the company lose more than $50 billion in market value in just 90 days. While the Facebook I.P.O has certainly received its fair share of coverage in the media, until now, the majority of blame has fallen at the feet of Mark Zuckerberg and the Nasdaq computer glitches on Facebook's first day of trading.
Juniper Research estimates that the mobile market could be worth about $670 billion by 2015 and with 58% of consumers now shopping with coupons, this appears to be a match made in heaven. The coupons and special offers are driving the success of many retail apps as they deliver a more convenient way to redeem rewards, thus increasing app usage and user retention.
The Business Insider War Room reports on a Harris Interactive survey suggesting at least 54% of mobile app users indicated that it could cost them a wasted trip to a retail store just because they don't have a mobile app developed that included prices, product availability and other useful information. This is an interesting shift and clearly shows that consumers are looking for apps with local business information.
While a mobile-first strategy may be an option for many start-up companies, the reality is that there are just some things you can't do as well with a mobile app and an integrated mobile and web strategy is often the best result. By having clear priorities and reasoning behind your mobile strategy will allow you to make the best choice for your organisation.
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