Thursday 30 August 2012

How Samsung Plans To Keep Apple Away Day to Day


Samsung Electronics the world’s biggest technology company announced this week it would take options into consideration to make sure its products stayed on US shelves. This has been in response to Apple insisting on a ban on sales of some makes and models of their smart mobile phones.

Last week Apple won a $US1.05 billion US court judgement in a patent suit , on Monday Apple wasted no time and filed a court request to stop 8 Samsung selling mobile devices including its Galaxy and Droid smart mobile phones. Samsung announced in a statement “They would be taking all necessary measures to ensure the sales and availability of products in the US market."

Last Friday a jury found 28 Samsung devices infringed on Apple’s patents and they were reserving a right to seek permanent injunctions on Samsung over the infringements.

However this week Apple produced a smaller list of Samsung products that it said was doing irreparable harm to its brand.

Smartphone’s that Apple listed for sales bans are older phones but available through wireless carriers and online stores. Interestingly Samsung's latest products such as the Galaxy S III and Galaxy Note were not included on the list from Apple.

A jury in San Jose, California declared on Friday that Samsung infringed 6 Apple patents for tablet PC’s or Smart phones.

Samsung will contest the verdict, claiming courts in other countries had previously decided it had not infringed on Apple's intellectual property designs.

Samsung is keeping a tight lid on its plans but it is considering modifying or even removing features found to have copied or infringed on Apple's patents to help maintain its products on the market in the US should the sales ban be given.

The term workarounds was a key component of a statement made by a Samsung official, which refers to possible modifications for all devices.

A hearing set for September 20th 2012 will consider enforcement of injunctions against Samsung and its disputed devices.

Samsung also has motions to reduce or dismiss charges and challenge Apple's request for damages, which could see the award tripled.

Part of a legal battle in 9 countries between the two technology giants has been described as a major defeat for Smartphone makers that use Google's Android system.

HTC, Lenovo, ZTE, Huawei and LG use the Android platform which makes up 90 per cent of their operating platforms.

Samsung insist their company could and most likely would develop new products offerings or software to avoid being future targets of litigation.

It should be noted Samsung has been working with Intel to create a free and open mobile platform.

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