Thursday 8 November 2012

Benefits of Mobile Payments To Small Businesses

Mobile has allowed companies of all sizes to be successful with technology.  It is now far easier for a small business to adopt a mobile payment platform without the large infrastructure that was previously required to accept credit and debit cards.

Not only are mobile payment solutions easy to implement, they can also help you increase sales to your business.

For example you could:

Incentive programs - Mobile payment technology also allows a business to integrate innovative loyalty and incentive programs into their mobile payment applications.  This can remove the need for loyalty cards or key ring tags with all information stored in the loyalty app each time the customer makes a purchase through their mobile device.  This can allow businesses to use technology to link payments to rewards while adding value to the customer and increasing revenue.

Ability to accept credit card payments - Many small businesses, particularly those in remote locations, were often prohibited from accepting credit cards either by technological barriers or cost.  Any small business who starts accepting credit cards will immediately increase their customer base and sales.

Track customer trends and inventory - By using a mobile payment solution you will not only be able to maintain more accurate inventory levels but will also have the ability to learn more about the purchasing habits of your customers.  Businesses can use purchasing data to identify trends in sales and spikes in business to ensure they can meet customer demand.

Increased speed at the check out - It is a fact, customers like to be in and out of a store as quickly as they can and if customers can find it quicker to pay with a mobile device then this will deliver them a time saving and make your business more popular.

These are just a few examples of ways that mobile payments could be integrated into a small business but get creative because each business presents its own unique opportunities.

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