Mobile technology news for 17th August 2012:
Yesterday we reported on a story that Starbucks had come to an agreement with Square to rollout the mobile payment processor in all outlets and today, Walmart, Target and Best Buy have announced plans to introduce a mobile payment option of their own called Merchant Customer Exchange. Market analysis firm Juniper Research expects that mobile payments will increase four-fold to reach $1.3 trillion by 2017. However this will only account for around 4% of total global retail sales, according to research, suggesting truly massive upside potential for cashless payments.
Google is now offering the ability for app users to download delta updates from Google play which prevents the need to download the complete app in total to get the new version. This feature was first announced at the Google I/O conference in June and it is predicted that delta updates would be about the third of the size of a full download thus reducing battery usage.
Leading app analytics company, App Annie has closed $6 million in Series B financing. With 80% of the Top 100 Grossing iOS publishers worldwide relying on App Annie's products for data on downloads, revenue, in-app purchases and rankings across the world, App Annie is poised to continue this strong push into the market.
The latest market share figures from Gartner at least showed they weren't losing ground. With the race being run at the front, it appears that the majority of brand loyalty shifts are coming from Apple and Samsung with Nokia at least holding firm. The growth of their new strategy to sell phones for $40 or less could perhaps begin to offset some of these earlier losses in advanced smartphone sales.
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